When you’re creating your mood board, make sure to include a mix of colors, textures, patterns, and quotes to help you better visualize what your Instagram feed should look like. Creating a mood board is a really great way to help you get your creativity flowing and guide you in deciding what you want your feed to look like. There’s a ton of different programs and apps, like Pinterest, that you can use to create a mood board. And consistency is really key when you’re creating your aesthetic and should be considered above all else!Īnother way to help you determine what look you’d like to create on your feed is by creating a mood board. Make sure you consider what and where you’ll be shooting, as this will be what you can maintain consistently. For example, even if you prefer a light and bright feed, if you live somewhere like Seattle, it may be a hard look for you to achieve. You’ll also want to consider what types of photos you’ll be posting. Taking the time to think about these things while you’re browsing your favorite profiles will help you decide what “aesthetic” will best represent you and your brand. What do some of your favorite feeds look like? Are they bright and airy? Dark and moody? Do they follow some sort of pattern? A great way to get started is just by looking for inspiration. The first thing you’ll want to do is decide on the Instagram aesthetic you want for your profile. Creating an Instagram Aesthetic Step #1: Choosing an Instagram Aesthetic When a visitor lands on your profile and knows exactly what they can expect to see on your feed, they’re much more likely to hit that “follow” button. Your Instagram feed is the first thing a visitor sees when they land on a new profile, so it’s important you make a good impression. That means, your Instagram profile is now just as important as your website’s homepage. More and more people are turning to Instagram to search for their favorite businesses.
And this year, creating a cohesive Instagram aesthetic is more important than ever! Your Instagram aesthetic is one of the best ways to get more followers and grow your account. You might be thinking: why is creating a cohesive Instagram aesthetic so important?
Why is a Cohesive Instagram Aesthetic So Important? Having a curated Instagram aesthetic is one of the best ways to grow your account, build a following and show off your brand’s unique style and tone.Īnd the good news is, you don’t need pro photography skills or expensive editing software to really nail your aesthetic. If you want to get new Instagram followers, having a beautiful and cohesive Instagram aesthetic is the key to turning visitors into followers.
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